Thursday, August 13, 2009



The Official 2010 FIFA World Cup Emblem was created by South African Creative Agency Switch and is unique and graphically vibrant to represent the African continent as a whole as well as South Africa’s rich and colourful heritage.
The graphic figure resembles the earliest rock art paintings famous in South Africa. The figure is displayed in mid action performing a bicycle kick to capture the African Flair & Style of play as well as the beautiful game of football. It is kicking a football upwards to emphasize Africa’s invitation to the rest of the World to join the game.
The ball is a modern representation of a football suggesting it belongs to FIFA and for the first time it will touch African Soil.
The colourful backdrop represents the South African National Flag. The swishes of the flag stretch upwards from South to North reaching out to the World. They embody the energy and diversity of our country, the Rainbow Nation.
The typeface is an original creation and reflects our friendly and colourful Personality in our efforts to create a unique World Cup Experience.


The official 2010 World Cup poster was unveiled on 23 November 2007 by the Local Organising Committee. The 2010 Poster, like the emblem, was created by South African Company Switch.
The official 2010 Poster represents the continent of Africa in she shape of a person’s head, who is heading a football. The poster symbolises the important role of football in the history, tradition & culture in the entire continent of Africa. It recognises that Africa has a football face and a football heart.

The colours of the poster are inspired by the South African flag and drawn upon the African continent. The South Africa 2010 FIFA World Cup is also an African World Cup. The strong yellow background symbolises the sun as a source of warmth, energy & life.
Ultimately the 2010 Emblem & Poster captures the spirit of Africa and South Africa as the hosts for the 2010 FIFA World Cup.
Swoosh maybe you could tell us the significance of the design of your Woza SA 2010 Logo.

Qualifiers in Europe this week included big wins for Slovenia 5-0 over San Marino & a 4-0 win for Norway over Scotland to revive both chances of qualifying. Croatia & France also enjoyed wins to keep the pressure on England & Serbia the Group Leaders in their respective groups for automatic qualification. Germany strengthened their position at the top of Group 3 with a 2-0 win over Azerbaijan.

In the CONCACAF section, struggling Mexico began their revival with a 2-1 victory over USA, while Log Leaders Costa Rica were thumped 4-0 by Honduras and bottom of the table Trinidad kept their slim hopes alive with a 1-0 victory over El Salvador. 3 Points separate the top 4 Teams with the top 3 getting automatic qualification and the 4th place team meeting South America’s 5th place teams in a playoff. Trinidad & El Salvador are the 2 nations likely to miss out.



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